Let's Hear It For The (Cow)boys!

I learned something recently - the Dallas Cowboys cheerleaders' uniform is trademarked and cannot be recreated without permission! It definitely is universally recognizable, but I didn't realize how serious they are about keeping it sacred and safe! Here's a little history from the Dallas Cowboys Cheerleaders website (http://www.dallascowboyscheerleaders.com/):

The Uniform...The uniform itself is a carefully guarded trademark and may not be duplicated in any way without the written permission of the DCC. The internationally recognized blouse, vest and shorts were originally designed by Paula Van Waggoner, of the Lester Melnick store in Dallas.

Since first introduced with the formation of the squad in 1972, there have been only six modifications to the uniform. In May of 1989 the original "go-go" boot had gone out of style and a more western oriented design was selected. In 1991, the large buckled belt was left behind in favor of shorts with a more flattering cut. 1992 brought a cowboy-style boot to the uniform, and in 1993 crystals were added to outline the fifteen stars on the vest and shorts. 1994 brought a more western shape to the blouse lapels, and finally, in 1999 crystals were added to the fringe line of the vest.

Each modification, after careful consideration by Director, Kelli McGonagill Finglass, was implemented to enhance the image that the uniform has represented from the very beginning - an image made all the more consistent through the efforts and dedication of Ms. Leveta Crager, who for twenty four years made and hand tailored every uniform worn by a Dallas Cowboys Cheerleader. Upon her retirement, designer Greg Danison was selected at the start of the 1996 season to continue the tradition of individual craftsmanship in each Cheerleader's uniform.